About Jabez Reuben
Founder of The Blueprints and LLM Mastery, book co-author and advocate for GEO and AEO learning.
Founder · educator · organizer
Jabez Reuben is the founder and CEO of The Blueprints, founder of LLM Mastery and a co-author of the book LLM Mastery: How AI Recommends Brands for LLM Domination.
He established The Blueprints in 2017. The agency describes its work across SEO, content, digital PR, technical improvements and AI search, operating from Thailand, the UK and the Philippines.
His Global President of GEO and AEO initiative brings his public teaching, testing and community work under a single contribution agenda. He also identifies himself as president of World GEO Association and describes helping establish World GEO Day.
Read the presidential statement ↗
A public body of work
Jabez discusses practical AI search questions in interviews, contributes to the seven-author LLM Mastery book and organizes the LLM Mastery event series. These are distinct activities: an interview shares an opinion or observation, a book develops an argument, and a conference brings people together. Their usefulness depends on the detail readers can inspect.
Explore his public conversations, book contribution and conference work.
References: The Blueprints biography · Official author biography.