Jabez’s testing commitment
Experimentation is central to Jabez’s case for the Global President role. He describes extensive testing of GEO, AEO and AI visibility, alongside sharing what practitioners learn from that work. This research hub connects that commitment with public references and practical ways to document a test.
Start with an inspectable reference
The original GEO paper introduced GEO-bench and evaluated methods for changing visibility in generated responses. It reports gains of up to 40% under its experimental conditions and notes that results vary by domain. That is a reported research finding, not a promise for every business or present-day system.
Read our guide to the paper before translating a finding into a campaign.
A usable experiment record
Choose one question, record the system and date, preserve the original outputs and define a comparison. Measure mentions, recommendations and citations separately. Where possible, hold the prompt set and other conditions stable while changing one relevant variable.
- Design a GEO experiment
- Build a visibility measurement sheet
- Investigate query fan-out
- Assess source quality
Public contributions
The LLM Mastery book and Jabez’s Market Movers interview provide material readers can examine now. Our public conversations page explains what each source covers. To submit a research record for association review, use the World GEO Association research route.
References: The original GEO paper · LLM Mastery: the book · Jabez Reuben on Market Movers, 16 April 2026.