Begin with one buyer decision
Choose a question that matters to a real audience: selecting a service, comparing products or checking a supplier. Write down what the person needs to know before making that decision. A useful learning exercise begins with the task, rather than a list of keywords detached from a user.
Ask the question in a system you already use. Record the answer, date, product and visible sources. This is a starting observation, not an experiment result. You need a stable comparison before describing a change.
A four-part learning path
- Understand the terms. Read GEO, AEO and SEO, then label which part of your example concerns retrieval, an answer or a recommendation.
- Follow the sources. Use the citation review to check whether a linked page actually supports the answer.
- Measure consistently. Create the visibility sheet before changing any content.
- Test one change. Use the experiment plan to separate your intervention from unrelated changes.
Go deeper
Query fan-out explores the related questions behind a decision. How AI recommends brands explains a practical book framework. Reading GEO research puts a widely cited paper in context.
Bring a question to a workshop
Jabez’s free-learning agenda is designed around useful questions from practitioners. A good workshop question includes the user’s task, the output you observed and what you cannot explain. Avoid sending customer information, confidential prompts or unpublished business data.
Explore the workshop format or enquire about hosting a session. These guides are freely available; the book and conference have their own retailer or organizer terms.
References: The original GEO paper · Google Search: AI features and your website.